A COMMITMENT TO CURIOSITY.

Behind our business is a promise to bring a lifetime of enthusiasm for figuring things out to your product, brand or idea. The ultimate goal is to collaborate on your question to get to the right answer.

ABOUT US

BUILDING TOGETHER.

The story starts at the start. We’ll partner with you on crafting your brief to be sure we have a clear objective to generate a solve that gets to the heart of the issue.

DRIVING LASTING IMPACT.

Identifying a short-term solution is never the final deliverable. Our ambition is to hand over a final product that can be leveraged quickly and later optimized for ongoing impact.

MEET THE FOUNDER:

Smiling woman with long braids wearing a dark green top, seated among houseplants in bright natural light

Taïna Thermidor is a Nashville-based strategist with New York roots. She began her professional career in marketing in Duke University’s athletic department where she wrote the Junior Blue Devils newsletter for young fans, served as the official voice of Duke Women’s Soccer, and worked alongside a team of fellow marketers to launch promotional campaigns for Crocs Collegiate, Brine Lacrosse, and Harris Teeter.

Before moving in-house at a global spirits conglomerate in 2019, she spent her time at advertising agencies weaving strategies and launching award-winning campaigns for brands across a range of industries:

  • Technology & Innovation

  • Quick Service Restaurants

  • Consumer Packaged Goods

  • Athletics (College & Professional)

  • Alcohol/Beverage

  • Cosmetics & Beauty

  • Fashion & Luxury

  • Telecommunications

  • Corporate Social Responsibility

A music lover at her core, her move to Nashville brought with it the opportunity to work alongside indie musicians on their album release strategies.

When she’s not at her desk, you can find her at a concert or walking her dog, Billie Jean King, in one of Nashville’s many parks.

BRAND EXPERIENCE

General Electric GE logo in white on a blue circular background
Bacardi logo featuring a black-and-white bat inside a red circular emblem with “Marca de Fábrica” text
Black-and-green vintage coach-and-horses carriage illustration above the word “COACH.”
Tiffany & Co. logo in black on a white background
AT&T blue globe logo on a black background
Large magenta “DIAGEO” logo on a black background
Dark blue COTY logo on a black background
Starbucks siren logo in green and white with trademark symbol
Blue Intel logo with registered trademark symbol on a black background
Black stylized "DELTA RAE" text logo on a transparent background